Well, that's exactly what Huawei decided to do, though the Chinese company took it a step farther by throwing Samsung into the mix as well. Huawei recently posted a video to its YouTube channel letting people know that it plans on creating "revelatory excitement" in Barcelona at the upcoming Mobile World Congress.
The video, which can be seen below, features an ambient voice similar to that of Apple's Siri explaining that Huawei will debut a beautiful, slim tablet at the congress. In addition to that, the voice also foretells of a smartphone with an "amazing" front camera and a multimedia tablet that is perfect for entertainment use.
The video is where the jabs at Apple and Samsung can be found. A male voice is asking the Huawei device all these questions about Mobile World Congress and after the voice tells of the new tech, the male voice asks, "What are they? Fruit or Somesong?" Obvious jabs at Apple and Samsung here, but you didn't need me to tell you that. The voice replies to the inquiry saying, "No. They are Huawei. It looks like Huawei is ready to amaze the world again."
While Huawei may have the technology to stand toe-to-toe with Apple and Samsung (emphasis on the may), the bigger question is whether or not the company has the brand following necessary to throw jokes like this around. If there is one thing techies know, it's that a product is only as good as the followers it has. That is why companies can make a totally crap device and people will still buy it, because they are buying the name, not the product.
Huawei is definitely not a well-known brand here in the states, especially not like Apple or Samsung. However, there is a much bigger variety on names in foreign markets, especially in Huawei's native China. While I don't see many US consumers scoffing at Apple and Samsung and jumping on the Huawei train anytime soon (even with the witty commercial), I do believe that the company will find bigger success in foreign markets. I guess we can only wait until Mobile World Congress to truly see what Huawei has to offer.