A recent study conducted by Nielsen found that when purchasing their next smartphone, women are much more likely to buy an iPhone and men are more inclined to purchase an Android device.
Nielsen Media Research is an American company headquartered in New York City that researches media audiences and their opinions of television, radio, theatre films, newspapers, and lots of other media outlets.
According to the data that Nielsen collected in October 2010, 31 percent of women wanted to buy an Apple iOS device of some sort as their next mobile device, while only 22.8 percent of them were interested in a Google Android device. On the other hand, among men the study found that 32.6 percent were more interested in purchasing an Android device, while 28.6 percent said they would first consider an iOS smartphone.
The report also said that in terms of market share, iPhones and Blackberrys are in a “statistical dead heat.” Both of these manufacturers each claim 27 percent of the smartphone sales. Android comes in behind them at 22 percent, Microsoft Windows Mobile has 14 percent, and Symbian, Linux, and Palm systems have less than 8 percent of the market.
However, the survey did not just look at the current numbers. Nielsen realized that the important thing to look at was the breakdown of “next desired smartphone purchases.” The study clearly showed that iOS and Android were going to be the preferred systems in the future. Of those surveyed, 35 percent checked that they were most interested in an iOS device and 28 percent said that an Android device would be their preference. Only 13 percent of those surveyed wanted a Blackberry device, which was the next “most desired” smartphone operating system. Following behind Blackberry, Windows Mobile was the next preferred device, but it only snagged six percent of the votes of those studied.
Nielsen even went as far as observing which operating systems were preferred among different age groups. They found that every single age range was most interested in Apple iOS except for 35-54 year olds. This age group said that they would prefer to make an Android their next smartphone purchase. Although this was the preferred system by this group of individuals, the numbers were very close. The study showed that 27.4 percent of those surveyed preferred an Android phone, but 26.3 percent said they would prefer an iOS device.
Another interesting figure that the report by Nielsen found was that 29.7 percent of U.S. mobile phone users currently own a smartphone of some sort. This is the highest figure recorded to date.
Earlier this month, two other research groups, NPD Group and Canalys, reported that Android was installed in about 44 percent of the U.S. smartphone market, putting it ahead of Apple and RIM. Another study released recently was conducted by comScore and claimed that Android was the fastest growing operating system in the market right now.
It’s interesting to see the audiences that different operating systems are appealing to and how close the numbers really are between the desire for an Apple iPhone and an Android device. It was intriguing to see that right now in terms of market shares Blackberrys are tied with iPhones and ahead of Android devices, but considering the future preferences that people have made clear with the Nielsen study, we should be seeing a decrease in the number of Blackberry devices being purchased.
Of course this could all easily change, but for now things are looking good for Apple and Google. We’ll just have to see how it all turns out.
Nielsen Media Research is an American company headquartered in New York City that researches media audiences and their opinions of television, radio, theatre films, newspapers, and lots of other media outlets.
According to the data that Nielsen collected in October 2010, 31 percent of women wanted to buy an Apple iOS device of some sort as their next mobile device, while only 22.8 percent of them were interested in a Google Android device. On the other hand, among men the study found that 32.6 percent were more interested in purchasing an Android device, while 28.6 percent said they would first consider an iOS smartphone.
The report also said that in terms of market share, iPhones and Blackberrys are in a “statistical dead heat.” Both of these manufacturers each claim 27 percent of the smartphone sales. Android comes in behind them at 22 percent, Microsoft Windows Mobile has 14 percent, and Symbian, Linux, and Palm systems have less than 8 percent of the market.
However, the survey did not just look at the current numbers. Nielsen realized that the important thing to look at was the breakdown of “next desired smartphone purchases.” The study clearly showed that iOS and Android were going to be the preferred systems in the future. Of those surveyed, 35 percent checked that they were most interested in an iOS device and 28 percent said that an Android device would be their preference. Only 13 percent of those surveyed wanted a Blackberry device, which was the next “most desired” smartphone operating system. Following behind Blackberry, Windows Mobile was the next preferred device, but it only snagged six percent of the votes of those studied.
Nielsen even went as far as observing which operating systems were preferred among different age groups. They found that every single age range was most interested in Apple iOS except for 35-54 year olds. This age group said that they would prefer to make an Android their next smartphone purchase. Although this was the preferred system by this group of individuals, the numbers were very close. The study showed that 27.4 percent of those surveyed preferred an Android phone, but 26.3 percent said they would prefer an iOS device.
Another interesting figure that the report by Nielsen found was that 29.7 percent of U.S. mobile phone users currently own a smartphone of some sort. This is the highest figure recorded to date.
Earlier this month, two other research groups, NPD Group and Canalys, reported that Android was installed in about 44 percent of the U.S. smartphone market, putting it ahead of Apple and RIM. Another study released recently was conducted by comScore and claimed that Android was the fastest growing operating system in the market right now.
It’s interesting to see the audiences that different operating systems are appealing to and how close the numbers really are between the desire for an Apple iPhone and an Android device. It was intriguing to see that right now in terms of market shares Blackberrys are tied with iPhones and ahead of Android devices, but considering the future preferences that people have made clear with the Nielsen study, we should be seeing a decrease in the number of Blackberry devices being purchased.
Of course this could all easily change, but for now things are looking good for Apple and Google. We’ll just have to see how it all turns out.
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