Showing posts with label mobile devices. Show all posts
Showing posts with label mobile devices. Show all posts

Wednesday, January 19, 2011

Does 4G Really Mean Much of Anything Anymore?


4G is something that we hear wireless carriers talking about all the time these days. Everyone seems to be fighting to provide the best 4G coverage, and while they try to convince the public that their particular company is the best, they don’t seem to mind taking a few jabs at their competition.

The problem is that 4G honestly seems to have turned into a meaningless term. All four of the major U.S. wireless carriers claim that their faster wireless networks are “4G” networks, but really none of the networks actually meet the International Telecommunication Union’s standards for 4G.

Speed is the most important requirement for a network to be labeled as 4G. The ITU says that 4G is technology that downloads at a speed of 100Mbps on mobile devices or 1Gbps on fixed wireless connections. The technology that all four of the U.S. carriers utilizes just isn’t that fast.

Back when the industry moved from 2G to 3G there weren’t any issues. The criteria was clearly defined, so there was no mislabeling going on, and wireless service providers and device makers followed the criteria when labeling their devices.

When 4G started to come about, the ITU defined new requirements. The problem was that wireless operators have decided to ignore the specifications set down by the ITU and have attempted to push their own definition of 4G.

The fact that carriers are doing this and the ITU really hasn’t done anything to clear up the matter is really getting to some people. It’s honestly making everything very confusing for customers.

Dan Warren, the senior director of technology for the GSM Association, an industry group that represents the interests of mobile operators in more than 200 different countries, said, “The term 4G is basically meaningless. It's not a term that anyone could use with a straight face to refer to anything technical. It's a marketing term that means different things to different people."

Some people are arguing that a label is merely a label and nothing else, but Warren says that the standards that are set by the ITU are important for setting customers’ expectations.

"The people who suffer from this are the consumers, who are confused," he said. "The operators use this term interchangeably to refer to different technologies that are incompatible. Customers are confused because they think they can compare the networks like for like. But they can't."

So how close is the “4G” service that U.S. carriers are providing to the real 4G service that is defined by the ITU? Well, keep in mind that the ITU says that the download requirement for 4G is 100Mbps. Verizon claims that its LTE service offers an average download speed somewhere between 6Mbsp and 12Mbsp, and Sprint says that its network download speed comes in somewhere between 3Mbsp and 6Mbsp.

T-Mobile didn’t want to be left out of the 4G game. They were a little a late with their 3G coverage compared to their competitors, but they almost immediately began updating with advanced 3G technology called HSPA+. The upgrades made their service almost as fast as LTE and WiMax in terms of speed. Therefore, last summer T-Mobile began marketing their service as having “4G-like speeds.” By the fall the company dropped the “like” aspect and began referring to their network as a 4G network.

Now instead of stepping in and clarifying, the ITU sent out a press release in early December that simply said that it was okay for the U.S. carriers to call their networks 4G.

"It is recognized that [4G], while undefined, may also be applied to the forerunners of these technologies, LTE and WiMax, and to other evolved 3G technologies providing a substantial level of improvement in performance and capabilities with respect to the initial third-generation systems now deployed," the ITU said in the statement.

This just made everything even more confusing and complicated.

T-Mobile’s CTO Neville Ray justifies calling the company’s HSPA+ network “4G” because he says that it performs just as well or better than the networks that T-Mobile’s competitors are calling 4G.

"Sprint chose to call WiMax 4G first," he said. "And then they chose to charge their customers $10 more for the service, even if some customers aren't in an area where they can get WiMax coverage. So who is misleading customers?"

"Our service performs better than what they are offering," he went on to say. "And HSPA+ and the path this technology is on has the same ability to reach the definitions of 4G as much as LTE and WiMax do."

Warren continues to say that the misuse of the term 4G has just gone too far.
"T-Mobile wasn't the first to cross the line in how they used 4G," he said. "But let's just say it went the furthest. Verizon and Sprint each bent the definition, but T-Mobile stretched the most."

Verizon and Sprint are obviously just as guilty as T-Mobile, but standards experts are saying that those companies’ claims are a little more justifiable, since their technology is at least moving towards the direction of true ITU approved 4G standards.

"Never anywhere on the planet have I ever heard of any version of HSPA being referred to as 4G," said Perry LaForge, the founder, executive director, and chairman of the CDMA Development Group (CDG), a trade association that promotes the use of CDMA cellular technology around the world. "In general, the industry looked at LTE and WiMax as the two 4G approaches. And the ITU was going through the process. Then this marketing stuff cropped up."

Honestly, it’s really just all a big mess. If only the ITU had stepped in when carriers started making 4G claims that weren’t meeting 4G standards, then we wouldn’t be in this situation and there would be a lot less customer confusion.

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Sunday, December 5, 2010

Free Smartphones at Best Buy All December

best buy smartphone deals
Best Buy is offering an absolutely amazing deal right now. On Friday, December 3rd, they kicked off their latest smartphone promotion. They said that they will be offering at least four free smartphones every single day through the month of December.

Best Buy will be offering a phone from each of the four major U.S. wireless providers. On Friday Best Buy's deals consisted of Verizon’s HTC Droid Incredible, AT&T’s Sony Ericsson Xperia X10, Sprint’s LG Optimus S, and T-Mobile’s LG Optimus T.
To get the deal from Best Buy, customers have to sign up for a new two-year contract, or they must upgrade their existing account for another two years. Best Buy says that they will only have a limited number of devices in their stores for the promotion. The offer is also not retroactive.

These free smartphones will be available from all of the Best Buy stores, all 157 Best Buy Mobile specialty stores, and on Best Buy’s website.

"We were excited by the amount of consumer interest we received around our 'Free Phone Fridays' promotion in October, so we wanted to do it again only bigger," President of Best Buy Shawn Score said in a statement. "People want smartphones and we couldn't think of a better way to end the year for our customers than to offer free devices every day in December."

Best Buy did something similar to this in October where they offered free smartphones on every Friday of the month, and luckily for those who are looking to upgrade their phones, the retailer expanded it to every day of the month in December.

This is a great deal that anyone who is a customer of the top four U.S. wireless service providers can take advantage of. I know that I definitely need a phone upgrade and will definitely be looking into the deals that Best Buy is offering. If you need a new phone, be sure to check out Best Buy.

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Thursday, November 25, 2010

Smartphones Can Help with Black Friday Shopping

shopping appSmartphones have turned into devices that can help individuals with almost every aspect of their lives, and a new survey shows that they will even have an effect on the way that users do their holiday shopping this year.

According to the newest study from market researcher IDC, mobile devices are going to have a very large impact on the holiday shopping habits of American consumers. The survey was conducted with more than 1,000 consumers in September. It showed that customers who use a mobile device for shopping assistance will have a “greater advantage as they engage retailers.”

More than one-third of individuals who were surveyed said that they planned to improve the efficiency and ease of their shopping experience by utilizing their smartphones. They will be able to use their mobile device to search different stores' “price and product information” and also to search for “merchandise availability.” This will help to cut down a lot on stress and wasted time. Of those surveyed that said they plan on using the smartphone, 45 percent said that they would use their mobile device to compare the pricing of certain products to other stores' prices in the area, and 32 percent said that they will be using their phones to browse reviews of certain products that they are interested in.

It has been predicted that the holiday shopping season this year will generate somewhere around $447 billion in revenues. Of the $447 billion, IDC predicts that $127 billion in revenue will be spent by shoppers utilizing their mobile phones to enhance their shopping experience. One thing that is important to note is that these figures do not mean that shoppers are spending cash and purchasing items through their smartphone. IDC says that it simply means that these shoppers will be using their smartphones to help them to ease the stress of holiday shopping and to assist them with their buying decisions.

Now as amazing as these developments may sound to a consumer, it is not necessarily the best news for all retailers. IDC has said that “these new behaviors will exert pressures that weaken the store's immediate influence on purchase decisions at the shelf.” This is a very true thought that I’m sure has many retailers nervous. IDC continued discussing the topic saying that only those retailers that have “superior mobile and social media commerce strategies in place will have a decided advantage."

IDC’s study followed the study conducted by Yahoo that claimed that two-thirds of individuals with a mobile phone will be utilizing it this year while they are doing their holiday shopping. The Yahoo survey also discovered that the average American consumer will be spending close to $900 during the holiday shopping season this year.

These numbers that have been released by IDC and Yahoo are incredible. Mobile devices are increasingly becoming a very essential tool in many individuals' lives. Although it may not be the ideal thing for retailers, utilizing your smartphone to check pricing, availability, and quality of products is smart. It will help shoppers to find the best deals and best products available this holiday season. I know that I will definitely be utilizing these mobile benefits while I’m out doing my shopping. If you’re looking to ease some of the shopping stress of the holiday season, maybe you don’t need to look any further than your smartphone.

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