Ok so what type of features would warrant you to drop $1,000 on a cell phone? Well if you purchased the Sony Ericsson Xperia Pureness then you must be all about being able to make a call, and basically just that. The Pureness doesn't have the hottest new gizmos and features that you would expect a new age phone to have like a camera, high resolution display, or even a premium feel and no 3G either. The UI on the Pureness is probably the simplest incarnation possible of Sony Ericsson's platform. The phone does have an FM radio though with attached headset and a basic music player and browser.
Right about now you may be wondering what, if anything, does the Pureness have that is cool or interesting? How about a transparent liquid crystal LCD screen? That's right, the Pureness is the world's first mobile phone to feature a screen like this. Sony's goal behind this phone is to strip it of all "unnecessary functions" and takes it back to the essential needs of talk, text and time. Oh, the phone also comes with 24 hour concierge service. Apparently the service will provide its members support for any and all lifestyle requests in cities all across the globe. Sony Ericsson also boasts that their service is the first truly localized global concierge service in the world.
"We are very proud to be launching such a beautifully designed phone with premium retail partners Sony VIP Shopping Service and Saks Fifth Avenue and we're looking forward to delivering many more exciting new phone concepts from our Xperia brand." according to head of PR for Sony Ericsson North America Stacy Doster. President of Saks Direct Denise Incandela goes on to say "We love to offer our customers beautiful, high-quality products and Sony Ericsson's Xperia Pureness phone embodies the sophisticated type of technology our fashion customer appreciates. We're excited to be the exclusive retailer launching the phone in the US." Aha! So the truth is out, this is a fancy rich person's phone!
Whether or not this is a "rich person's phone" or not is neither here nor there. If you have around $1,000 to drop on a cell phone and you actually prefer a more simplistic design then the Xperia Pureness is definitely the phone for you. I just don't see it being one of 2010's hot sellers. You can buy the Pureness now from Saks.com or the Sony VIP Shopping Service.
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