Best Buy Sells Nearly As Many iPhones As Apple

In April 2008 Apple decided to partner with Best Buy to sell the iPhone, and according to data released by the Consumer Intelligence Research Partners, it seems as though Apple made a very smart decision. The data revealed that Best Buy sells nearly as many iPhones as Apple does itself.

Consumer Intelligence Research Partners surveyed iPhone buyers from December 2011 to February 2012. The firm asked consumers where they had purchased their iPhone, and the results showed that 15 percent of consumers bought their iPhones directly from Apple and 13 percent bought theirs from Best Buy. There is only a two percent difference between the sales at Apple and the sales at Best Buy.

The other 69 percent of sales belong to mobile carriers AT&T, Verizon and Sprint. AT&T sold 32 percent, Verizon sold 30 percent and Sprint only sold 7 percent. However, according to the research, Apple and Best Buy both sold more new models than any of the mobile carriers.

"Apple and Best Buy sold more high-end phones, with the iPhone 4S accounting for 87 percent and 82 percent of total iPhone sales, respectively, for those two outlets," Consumer Intelligence Research Partners wrote in its report. "In contrast, carriers sold relatively more lower-end phones, with iPhone 4S accounting for 57 percent to 66 percent of total iPhone sales at AT&T, Verizon, and Sprint."

“Apple Stores and the Apple Website are tremendously productive, but they are limited by their relatively small retail footprint,” said CIRP analyst Josh Lowitz. “There are four times as many Best Buy stores, and probably 20 times as many AT&T, Verizon, and Sprint stores, so aggressive distribution through all these channels is critical to Apple’s U.S. strategy.”

The survey also looked at more than just where consumers were buying their iPhones. The research showed that people prefer to buy their iPhone in the store instead of online. Seventy-six percent of iPhone sales were from retail stores, leaving only 24 percent to online sales. Those numbers did spike a bit when the iPhone 4S was first released however. Retails stores grabbed 67 percent, while online had 33 percent.

Sources: TechnoBuffalo - Best Buy Sells Almost As Many iPhones as Apple Does and PCMag - Best Buy Sells Nearly As Many iPhones as Apple

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Will BlackBerries and Androids Soon Be a Thing of the Past?

The United States has just released the results of a recently conducted, extremely extensive survey of AT&T and Verizon Wireless smartphone customers. The results seem to suggest that come February 10, the day that Verizon’s iPhone is released, there will be quite a few drastic changes in the smartphone world.

The survey that was conducted by uSamp, “one of the world’s fastest growing technology and online sample companies,” who questioned 727 AT&T and Verizon smartphone users. The results were fascinating.

The survey showed that 54 percent of Verizon customers who owned BlackBerry or Android phones said that they were either “very likely” or “somewhat likely” to switch to the iPhone 4 on the launch day alone. However, another 33 percent said that they were “very unlikely” or “somewhat unlikely” to jump to the new device that will be offered at Verizon on the launch day, but that doesn’t mean those people won’t be looking to switch a little later after the device's debut.

Now, to break this down a little bit more, there were 66 percent of Verizon users who have BlackBerries who said that they would be likely or somewhat likely to purchase a Verizon iPhone 4 on its launch day. When the same question was asked of Verizon Android users, the numbers dropped to 44 percent. In total, there were a whole 24 percent of existing Verizon users that said that they were going to make the switch on launch day and planned on even standing in line in order to pick up a new device.

So what is the big reason for the switch? Well, according to 60 percent of all of the BlackBerry and Android users that were surveyed, the biggest reason seemed to be the difference in interface. It seemed as though those users preferred iPhone 4’s web browsers. Also, media, which includes a phone’s ability to easily play or transfer media, seemed to be causing BlackBerry and Android users to switch as well.

However, despite all these reasons that are causing users to want to switch platforms, there is a huge factor that is causing many users to stick to their current devices…price. More than half of the Verizon customers that were surveyed, 64 percent, claimed that the cost of the device by Apple was the largest reason as to why they would not be making the switch. To add to this, 41 percent—when asked if they were having any second thoughts about switching to Verizon’s iPhone 4 after learning more about it—said that the cost of the device and the data plans associated with the device were still a very large roadblock in preventing them from making up their minds about whether or not to make the switch.

On the other side of things, the survey didn’t show as many interested AT&T users as I expected. Only 26 percent of AT&T customers surveyed said that they were “likely” or “somewhat likely” to buy the Verizon iPhone 4 on the launch day. The survey confirmed that the main reason that AT&T’s iPhone customers want to switch is because they are tired of dealing with dropped calls on AT&T’s network. So what’s holding them back? A whole 45 percent of those surveyed said the cost of the transition was just too much and that it was definitely holding them back from jumping at the opportunity to have an iPhone with Verizon service.

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